How to Find Your Niche in 2024

Ever thought about starting your own online business? I know, it sounds daunting, doesn’t it? But let me tell you a story that might just change your mind. Finding your niche is crucial for that task.

3 min readNov 15, 2023

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Back in 2016, fresh with enthusiasm and dreams, I dived headfirst into the online world. I had an idea, a vision — I wanted to create a video course. With a hefty investment of $2,000 in ads, I was ready to conquer. But, guess what? It was a flop. No success. Nada.

The Turning Point

Now, here’s where the story gets interesting. Did I give up? Nope. I hit the reset button. This time, I decided to do something radical — I talked to people. Yes, real, live human interactions! And what did I find? A need, a gap in the market that I could fill. I validated this need through a webinar and, hold your breath, I sold the course before I even created it! The result? A cool $10,000 in my pocket in just two weeks.

2023: I start Solopreneurship again

Fast forward to 2023, and here I am, gearing up to start my online business again. But this time, I’m armed with experiences and a plethora of topics I’m passionate about — from making better decisions and finding purpose to living with ease and mastering LinkedIn Ads.

So, How Do I Choose My Niche?

Ah, the million-dollar question! How do you choose what to start with? Here’s my five-step secret sauce:

  1. I Started Broad with “Clarity”: Since I knew I want to help people life easier lives, I’ve chosen clarity as a broad subject. At least I could get started that way!
  2. Talk to People: I started to form a hypothesis about what people are interested in.
  3. Identify a Need: After talking to a lot of people, I saw potential need in making decisions easier, finding life’s purpose, and living stress-free.
  4. Test Your Assumptions: I started testing my assumptions with a few posts. People resonated — BINGO!
  5. Choose Your Niche: Based on my findings, I picked a niche that resonates with me AND my audience: Decision-making.

Stop Going in Circles

I know, it’s easy to get caught up in the whirlwind of ideas and possibilities. But here’s my advice: Stop. Breathe. And start talking to others. It’s through these interactions that clarity emerges.

Build Your Empire, Step by Step

Remember, Rome wasn’t built in a day. Your online empire won’t be, either. But every conversation, every little step you take brings you closer to your goal.

Why Action is Key

Ever heard the phrase, “Action speaks louder than words”? It’s true. Action helps us gain clarity. It propels us forward, out of the realms of theory and into the real world.

So, What’s Stopping You?

Now, I’ve got a question for you. What’s holding you back? Is it fear? Uncertainty? Or maybe you’re just waiting for the perfect moment. Here’s a little secret — there’s no perfect moment. The best time to start is now.

Need a little nudge? Here’s one: Start with one small step today. Maybe it’s a conversation, a bit of research, or jotting down your ideas. Remember, a journey of a thousand miles begins with a single step.

So, there you have it — my journey and the lessons I’ve learned along the way. Now it’s your turn. Your online business dream is waiting. What will your first step be?

Subscribe for free and learn how to make better decisions:

Originally published at https://www.dennistroeger.com on November 15, 2023.

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